Market Your Book Now Posted by: Gordon Warnock – Agent – Gordon@andreahurst.com
In today’s publishing world, the responsibility of marketing a book is shifting more onto the shoulders of the author. Given that writers are by nature writers and not necessarily expert publicists, understandable misconceptions about the process often arise.
One of the most common errors I see comes in the form of “I will promote my work upon publication.” Indeed you should, but assuming that you are not a nationally-recognized expert on the subject with your own TV show and millions of loyal followers, I suggest you start now.
Create a website. There are plenty of reliable web hosts that offer cheap or even free services to get you online. The basic rule is you get what you pay for, but be sure to do your homework before sinking your time and money into a certain provider.
Create and keep a regular blog on the subject of your manuscript. Again, there are several providers to choose from, some of which offer free hosting. WordPress and Blogger are two of the most popular. This is something you will be working with for a good long time and on a near-daily basis, so carefully consider your options and choose the one that fits you best.
Other online outlets to consider include: emailing lists, podcasts, Youtube book trailers, Facebook, Twitter and other social networking pages. Within each are subgroups to join and registries to associate with that draw more traffic (and potential readers) to your blog, etc. Don’t discount these venues as “fun little toys” or “ways to waste time online.” They are effective tools to reach a mass audience. Kelly Corrigan, bestselling author of The Middle Place, owes much of her success to her Youtube trailer, which was filmed inexpensively by friends and hosted for free. Millions of hits later, hers was the #1 memoir on Amazon, beating out such authors as Michael J. Fox.
The right preemptive marketing strategy will help push you in the direction of obtaining that massive following of loyal fans set to buy your book when it comes out. This kind of “built-in audience” is essential to your platform and makes your project that much more appealing to us and ultimately big house editors.
More information about building your online platform can be found in The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books by Stephanie Chandler. Stephanie@propublishingservices.com